Professor Jeffrey Shaw is regarded as one of the key international researchers in the field of interactive digital cinema. Professor Shaw is a foundation Professor for Media Art at the University of Art and Media, Karlsruhe and the foundation Director for the Research Institute for Visual Media at ZKM, Centre for Art and Media, Karlsruhe.
Under his direction the Research Institute for Visual Media has become, alongside the MIT Lab, USA, the GMD, National Research Centre for Information Technology, Germany and KTH, Royal Institute of Technology, Sweden, one of the world's premier research institutes in the field of interactive digital cinema.
In both roles he has initiated and supervised some of the most important international research projects in interactive narrative forms including: the European Union's eRENA, 1998, and eSCAPE, 1999, projects and the Skoda/Volkswagon Pavilion, 2000. In addition he has commissioned a number of ground breaking research projects in the field for example, The Tree of Knowledge, 1998, by Bill Viola (the world's leading video art researcher) and Sonomorphosis by Bernd Lintermann.